ferrari inventor

I have always been a motorist and engine preparer. I constantly study the best solutions to protect the mechanical parts. I designed the Cooler Life device to give you the confidence to keep the engine components healthy over time. Today I continue to improve the technology to offer my contribution to a common passion.

William Ferrari

Passionate Inventor
bike tester ferrari

I supervise and perform the tests on the bikes. Each test leads us to improve performance. In our labs we can discover the most precise adjustments to increase performance and maintaining full engine efficiency. Now I bring our brand to the largest international companies and promote Italian excellence in the world. My greatest satisfaction is being able to promote technical innovation.

Brian Ferrari

Owner and Bike Tester
Douglas Ferrari tester

My heart beats in unison with a racing car engine. I personally carry out continuous tests to push the engines to maximum performance. Even the smallest detail is important in the race: everything must be perfect to win. Thanks to Cooler Life we can achieve ever more demanding goals. Win increasingly engaging challenges. Live more exciting adventures.

Douglas Ferrari

Auto Racing Tester
ferrari auto performance tester

I care about historical collectible cars. They are precious pieces of motorization history and deserve maximum attention. These glories of the past are reborn thanks to Cooler Life. Motors stopped for decades return efficient and preserve their performance over time by stopping wear.

Malchiel Ferrari

Auto Tester
Cosimo Guida Progettista motori

William and I have created the line of Cooler Life devices to protect and enhance the performance of the engine. We have performed hundreds of tests on cars and motorcycles. We continue to advance technology by studying and testing new solutions. Every progress achieved immediately reaches our demanding customers.

Cosimo Guida

Designer and Manufacturer
Lawyer Boggio della Famiglia Ferrari

I have been following this adventure since it began with William and the Ferrari brothers who worked on engines in a small garage. Always looking for new ways to enhance the performance and express all the power that those marvelous mecchines were capable of. Now I follow them in this continuous adventure that has led them to enjoy the deserved fruits of their ingenuity.

Vittorio Boggio

contabilita e finanza

I’ve known William for a long time. I’ve always admired his creativity. It still thrills me to see him work on the engines in the workshop. So I participate enthusiastically in this great family business. I’m proud to be part of it.

Teresa Rotunno

commerciale cooler life

I collaborate constantly with William and the Ferrari family to innovate the world of engines. I like the direct relationship we have with fans and collectors. The family nature of this activity allows us to have a personal dialogue with all our admirers. At each event of enthusiasts we share experiences and improve technology, achieving excellent results.

Alessandro S. Sonnessa

Spokesman and Marketing